Considering the four mapped segments, this is the one with the greatest demand for using Smith and,
consequently, greater propensity for short-term acquisition. Engineering and architecture offices tend to have difficulty in pricing, planning and monitoring the term and cost of their projects. In this way, the solution adequately addresses these aspects. Likewise, software companies benefit from the aspects mentioned above. In any case, it is important to be prepared for a greater number of technical questions, especially in prospects who already have a solution developed internally. In the case of digital agencies, the project monitoring process is carried out using project management tools or spreadsheets. Smith’s presentation tends to have a big impact, you should only be careful about questioning the difficulty of measuring the “creative leisure” of the employee. In this case, it is important to make it clear that this time of inspiration to create is already estimated in the cost composition of any agency project, with or without Smith.

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